Altard State

For this project, I chose the Altar'd State logo to redesign and rebrand, not to disassociate itself from the past but to redefine what it stands for in a way that includes more people. The new logo is simple but has a natural feel to it based on the boho aesthetic it upholds. I illustrated a butterfly icon that represents the symbol of change, transformation, hope, and life. As for the colors, they should relate to how the boutique presents itself to customers, leading to a flexible palette of organic yet feminine tones.

Old logo

New Logo

Consistent application of an identifying mark and style is essential to the overall success of an identity program. So, I developed three categories of applications for the company's logo based on specific needs
Promotional Branding
The pins are designed in individual styles: one with the pattern, one dusty pink with a tinted pink logotype, and a color symbol over a white background.
The pins are designed in individual styles: one with the pattern, one dusty pink with a tinted pink logotype, and a color symbol over a white background.
The cap would be made from 100% cotton and embroidered with our symbol in the brand color.
The cap would be made from 100% cotton and embroidered with our symbol in the brand color.
The tote bags are designed in three different styles, using the logotype for the patterns and branding, and a simple color scheme (dusty pink and soft white)
The tote bags are designed in three different styles, using the logotype for the patterns and branding, and a simple color scheme (dusty pink and soft white)
Outside
Outside
Inside
Inside
This box would contain the product ordered online and will be mailed to the customer’s address. This would help promote the brand and product line. The front face of the box will contain the logo, placed along the bottom edge of the lid to make room for the shipping labels above. The pattern will be printed to match the logo’s aesthetics.
Package Branding
The front side of the tag shows the logotype, the year in which the brand was founded, the pattern for aesthetic purposes, and the motto that the brand On the back, it shows details of the product pinned, including the price, size, name, description of the product, barcode, and website (bottom).
The front side of the tag shows the logotype, the year in which the brand was founded, the pattern for aesthetic purposes, and the motto that the brand On the back, it shows details of the product pinned, including the price, size, name, description of the product, barcode, and website (bottom).
The shopping bags would be basic paper bags to carry out products after in-store purchasing. They come in two different designs, following a two-color palette: dusty pink and soft white.
The shopping bags would be basic paper bags to carry out products after in-store purchasing. They come in two different designs, following a two-color palette: dusty pink and soft white.
Stationary

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